Our Story

Founded in 2018 by two childhood friends who saw that a sustainable lifestyle could be fun and delightful, Rally Rally's very first products, such as BAGGU reusable bags, KeepCups, and fabric cup holders, exude these qualities.

As we grew, both as a business and as individuals dwelling in our bustling city-state, we began to realise that the idea of a sustainable lifestyle is actually not as sustainable as we thought.

Rally Rally 2.0 embraces a business model that does more than just advocating for sustainability—but encourages slow, thoughtful living.

In addition to earth-friendly products, we are proud to introduce an all new category of well-being goods to our community.

We have also reviewed our Responsibility action plan (previously Sustainability) and updated it with the steps we are taking to become the responsible local business that we envision ourselves to be.

Visit our Responsibility page to learn more.